Advent Rising Contest [05/11/05]

The following is a press release from ElectricArtists:

MAJESCO ENTERTAINMENT ANNOUNCES MILLION DOLLAR
PROMOTION WITH XBOX LIVE FOR 'ADVENT RISING'

'Race to Save Humanity' Million Dollar Play and Win Contest Kicks Off June 9;
Available For First 500,000 Copies of Xbox Version

EDISON, N.J.,- Gamers now have one million more reasons to anticipate the May 31 launch of Advent Rising, as Majesco Entertainment Company (NASDAQ: COOL ), an innovative provider of diversified products and content for digital entertainment platforms , today revealed the details of its "Race to Save Humanity" million dollar play and win contest for its highly anticipated sci-fi action video game. The contest is available only on the Xbox® video game system from Microsoft.

Made possible only through Xbox™ Live, Majesco's Advent Rising "Race to Save Humanity" contest kicks off on June 9 and offers eligible consumers who find hidden 'A' icons within the game a chance to win hundreds of weekly prizes and one grand prize of $1,000,000.

"A game of such epic proportions requires a promotion of equal stature and a million dollar play and win contestis certainly that," said Ken Gold, vice president of Marketing for Majesco. "We are excited to team with Microsoft on such an innovative promotion in which we watch gamers compete to become a millionaire and win tons of other great prizes via Xbox Live."

$1,000,000 - And How to Get It
The contest commences June 9, a week after the launch of Advent Rising and is limited to the first 500,000 copies of the game. Consumers who purchase specially marked packages of Advent Rising will receive a free, two-month subscription to Xbox Live. Then, once a week for six weeks, an "Easter egg" in the form of the letter 'A' will be downloaded via Xbox Live and hidden within a level of the game. Majesco will distribute clues as to which level the icon resides in and then the race is on.

Once the egg is found, consumers will be given a code and prompted to log into the contest website using their Xbox Live Gamer Tag. The first person to do so is that week's winner. The contest is open only to US and Canadian residents (void in MD, VT and in Quebec) who are 13 years or older. The contest ends August 15. Complete contest rules can be found online at www.adventtrilogy.com beginning May 31.

Hundreds of Weekly Prizes
Over the course of six weeks, players can also compete for cash and prizes, with one Grand Prize winner receiving $1,000,000. Hundreds of great prizes include: "

  • Six weeks of cash prizes totaling $10k, $20k, $30k, $40k, $50k, and the Grand Prize of $1,000,000;
  • 12-month Xbox Live subscription cards from Microsoft;
  • SoBe refrigerator and a one-year supply of SoBe drinks;
  • SoBe guitars, golf bags, MP3 players, and more;
  • Advent Rising strategy guides from Brady Games;
  • Officially licensed Xbox controllers from Radica.

Developed by GlyphX Games, Advent Rising is scheduled to ship May 31 for the Xbox ® video game system from Microsoft and for PC on June 30. For more information on Advent Rising, visit www.adventtrilogy.com.

- - Kinderfeld

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