The following is a press release from ElectricArtists:
MAJESCO ENTERTAINMENT ANNOUNCES MILLION
PROMOTION WITH XBOX LIVE FOR 'ADVENT RISING'
'Race to Save Humanity' Million Dollar Play and Win Contest
Kicks Off June 9;
Available For First 500,000 Copies of Xbox Version
EDISON, N.J.,- Gamers now have one million more reasons to
anticipate the May 31 launch of Advent Rising, as Majesco
Entertainment Company (NASDAQ: COOL ), an innovative provider
of diversified products and content for digital entertainment
platforms , today revealed the details of its "Race to Save
Humanity" million dollar play and win contest for its highly
anticipated sci-fi action video game. The contest is available
only on the Xbox® video game system from Microsoft.
Made possible only through Xbox Live, Majesco's Advent
Rising "Race to Save Humanity" contest kicks off on June
9 and offers eligible consumers who find hidden 'A'
icons within the game a chance to win hundreds of weekly prizes
and one grand prize of $1,000,000.
"A game of such epic proportions requires a promotion of
equal stature and a million dollar play and win contestis
certainly that," said Ken Gold, vice president of Marketing
for Majesco. "We are excited to team with Microsoft on such
an innovative promotion in which we watch gamers compete to
become a millionaire and win tons of other great prizes via
$1,000,000 - And How to Get It
The contest commences June 9, a week after the launch of Advent
Rising and is limited to the first 500,000 copies of the
game. Consumers who purchase specially marked packages of
Advent Rising will receive a free, two-month subscription
to Xbox Live. Then, once a week for six weeks, an "Easter
egg" in the form of the letter 'A' will be downloaded
via Xbox Live and hidden within a level of the game. Majesco
will distribute clues as to which level the icon resides in
and then the race is on.
Once the egg is found, consumers will be given a code and
prompted to log into the contest website using their Xbox
Live Gamer Tag. The first person to do so is that week's winner.
The contest is open only to US and Canadian residents (void
in MD, VT and in Quebec) who are 13 years or older. The contest
ends August 15. Complete contest rules can be found online
at www.adventtrilogy.com beginning May 31.
Hundreds of Weekly Prizes
Over the course of six weeks, players can also compete for
cash and prizes, with one Grand Prize winner receiving $1,000,000.
Hundreds of great prizes include: "
- Six weeks of cash prizes totaling $10k, $20k, $30k, $40k,
$50k, and the Grand Prize of $1,000,000;
- 12-month Xbox Live subscription cards from Microsoft;
- SoBe refrigerator and a one-year supply of SoBe drinks;
- SoBe guitars, golf bags, MP3 players, and more;
- Advent Rising strategy guides from Brady Games;
- Officially licensed Xbox controllers from Radica.
Developed by GlyphX Games, Advent Rising is scheduled
to ship May 31 for the Xbox ® video game system from Microsoft
and for PC on June 30. For more information on Advent Rising,